Money And Success: Story Of The NBA “Superteam”

The NBA is a superstar league. Know that! It also takes a “Superteam” as one of the strongest ways to win its Championship.


A superteam in the NBA is a team containing at least three active Hall of Fame or current All-Stars caliber players in their prime on one team. Some teams bear or start about four or five active All-Stars. The latter was executed when Demarcus Cousins teamed up with Draymond Green, Klay Thompson, Kevin Durant, and Steph Curry at the Warriors who had already been All-Stars.


The first Superteam was formed when LeBron James joined players, Dwayne Wade and Chris Bosh in tandem to bring in Free Agency in the 2010/11 season. They became an instant hit, winning the Championship in the 2012 and 2013 seasons together. Although there had been few teams of the past that could be dubbed Superteams, I’m not going to bore you out about lists or comparisons, but what they do to sustain the NBA and contribute to a team’s success.



Money can buy success and a “genuine” Superteam will win you Championships. That’s certain. However, in sustaining the NBA it’s so clear to see that a Superteam will increase its overall revenue in terms of followership and fan-popularity as fans will seek to tune in and go all out to see their heroes suit up and light up arenas.

Pursuing a Superteam is never easy or cheap, but having a Superteam roster in the NBA contributes to a lot of the team’s financial gain. The superstar-reception of talents on a roster makes it rewarding in shirts and ticket sales, majorly. In reality, the list is endless, but no lists!


Superteams, on the downside, can cause team segregation amongst its roster and the teams in the NBA as these teams get far more reception and sport respect due to their ability to school lesser teams and eventually win a Championship. There may be segregation amongst the roster because the so-called “big threes” are far ahead of the roster, and this promotes segregation amongst the players.


Also, winning against lower opposition almost every time causes teams to identify with a certain sense of belonging. This means the low teams tend to accept a standard of play less superior to a Superteam, which reduces competition because teams become accustomed to losing to them.


Another loss is that it reduces stadium attendance for lesser franchises, thereby choking them up of primary stadium viewership as opposed to the television viewership. It’s clear; Superteams doesn’t give the incentive to watch games of lesser/losing teams. Let’s face it, a losing team will not attract fans to its arenas, unlike a winning team. Winning breathes life to arenas and fans’ participation.


Perhaps the most daunting of all losses is players will be willing to take the easy way out to win the Championships. On declaring for NBA Drafts, one could say it’s a life-changing and historical occasion for the families of prospects as hard work and dedication had finally paid off. As years go by, a sense to win a ring by a player grows, hence he may find himself taking a route, especially at free agency to join or form a Superteam to achieve this aim.

Loyalty is often dented even when a player has the purest of intentions. A perfect example of this is Chris Bosh who had done it all with the Raptors but had to pursue a ring by teaming up with Dwayne Wade and LeBron James at the Miami Heat at the end of 2009/10 season.


To really build a Contender or a supposed Superteam in the NBA today, a team can rack in a few seasons and get lucky in the draft, or spend more than the cap. More importantly, the team must spend wisely to avoid messy situations and “stories that touch” as the team will not want to be in the situation the Nets found itself in 2013 after it paid roughly $100 million in players salaries et tax penalty of about $80 million.

A harder cap can also be initiated to help curb richer teams just going over it and just paying tax as to opposed its soft salary cap structure. Also, a restructuring of free agency can be made to protect teams, players and promote competitiveness; but, it will be hard but it can be initiated.


The NBA has multiple Superteams rosters. For example, the Brooklyn Nets who have a staggering five past and present active All-Stars on their roster in Kyrie Irving, Kevin Durant, James Harden, LeMarcus Aldridge, and Blake Griffin; the Lakers with LeBron James, Anthony Davis and Andre Drummond who recently got acquired; and the Warriors who because they still have the “splash brothers” in Steph Curry and Klay Thompson on offense and Draymond Green on its defense.

The pressure of winning is almost synonymous to these teams as the expectation to win is at an all-time high because a superteam’s status in contributing to the success story of the NBA as well as its winning teams can not be overstated. We can only wait, as playoffs loom, to see if another Superteam wins the Championship again!