Washington Football Team: Breakdown Of The Rebrand

Washington Football Team: Breakdown Of The Rebrand

Before the 2020 season, it was announced that Washington’s NFL team would be moving on from its now-defunct moniker (which I will not be using) and instead go by Washington Football Team. Washington’s partner for their stadium’s naming rights, FedEx, released a statement that they would no longer support the organization unless a rebrand came about.

Not too long ago, Tanya Snyder, the co-CEO of the team, announced that they were down to 8 finalists. The potential names are as follows:

Armada

Brigade

Commanders

Defenders

Presidents

Red Wolves

Redhawks

Washington Football Team

Below, I will break down each name, and suggest a color scheme and logo for each one:

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Washington Football Team

We’ll start by keeping things simple. It is well within the realm of possibilities that they stick with this. While I am not a fan of it remaining, it is still a viable option.

Color Scheme: Burgundy and Gold. If you’re not gonna change the name, might as well keep the color scheme

Logo: Current

A significant amount of the remaining potential names draw inspiration from the military heritage of the DC area, so they’ll be listed together.

Armada

The name draws on historical relevance to the region. Not to mention that Washington Armada sounds extremely intimidating. George Washington and his crossing of the Delaware River with the revolutionary army is legendary, and the United States Navy traces its origins back to 1775, one year before the 13 colonies declared their independence from England. I love this option.

Possible Color Scheme(s): Navy Blue, Yellow, and White. This scheme draws its inspiration from the US Navy Flag

Possible Logo(s): An anchor and/or a battleship.

Brigade

The Washington (or DC?) Brigade is certainly an option. The name does bring us way back to the days of the minutemen militias that eventually turned into the Continental Army. While I appreciate the revival of a word that has become underused, it feels way too much like the Patriots for my liking.

Possible Color Scheme(s): Red, White, and Blue, or Black, Green, and Yellow (From the Army’s DoD Approved Military Service Mark)

Possible Logo(s): A soaring eagle, clutching olive branch and arrows, similar to our own Army insignia

Commanders

I’ll be straight with you on this one. I’m not a fan. Not for the reasons you may think though. A name like Commanders warrants a certain sense of dominance. One which this organization has not seen for quite some time. However, that isn’t to say they won’t be dominant again. Personal feelings aside, it could draw some inspiration from the various federal buildings in the area.

Possible Color Scheme(s): Red, White, and Blue or Light Blue, Navy Blue and White

Possible Logo(s): Keep the silhouette look, but use an outline of a historic general

Defenders

For the same reason as Commanders, I’m not a fan. From an on-field standpoint, unless they make some massive leaps as an organization the shoe doesn’t fit. That said, should they go with this option, I’d love to see some US Marines-inspired uniforms. Seeing as the Marines date back to 1775, and the fight for our country’s independence, they, and all the military veterans should be recognized for their sacrifice.

Possible Color Scheme(s): Red, Blue, and Gold (Inspired by the US Marine Corps Seal)

Possible Logo(s): Anchor, Eagle, Crossed Swords (inspired by the 2 types of swords that Marines carry)

Presidents

As representative of the United States as it gets. The Washington Presidents is one of my favorite options. If I were asked to make the top 3 finalists, this one would be in the mix. Like the others before, it has so much historical relevance to the region and many options when it comes to logos.

Possible Color Scheme(s): Red, White, Blue, and a pinch of Silver

Possible Logo(s): A colorized version of the quarter.

Now on to the final two options, the nature-themed mascots.

Red Wolves

Returning to simplicity, wolves are native to the Maryland area, where FedEx Field resides. I like this option a lot though, as it brings a mascot into the league that (outside of KC) we just don’t see enough of. The name brings with it a chance to move to some more natural colors while keeping a shade of red in the mix. It would also draw much-needed attention to an endangered species.

Possible Color Scheme(s): Silver, Reddish Orange, and White.

Possible Logo(s): Wolf head, or a wolf tail (think like the Eagle’s Wing or the Viking’s Horn)

Redhawks

Last, but not least, we have the Redhawks. I think there are already too many bird mascots in the league. It may become easy to confuse with the Seahawks, just based on the name. There are no species of hawk native to the Maryland area. I could see them going with an osprey for the logo, as it is the closest bird to a true hawk without being a true hawk. It’d have to be different enough from the Seahawks, whose primary logo is an osprey head.

Possible Color Scheme(s): Red, Black, and White

Possible Logo(s): An Osprey in a swooping maneuver, as if hunting its prey


Now, if I were the one making the decision, I’d rank them as follows, with my shortlist cutting off at the top three options:

  1. Armada
  2. Presidents
  3. Red Wolves
  4. Commanders
  5. WFT
  6. Defenders
  7. Brigade
  8. Redhawks

As for what ownership decides, that is yet to be determined. I do feel like they brought it down to a solid list of finalists, and I’m incredibly excited to see what they go with.

Evan Sandberg

Born in Madison, Wisconsin, and raised in Des Moines, IA. 23 years old. I've grown up a diehard Packers, Cubs, and Hawkeyes fan. Can be found regularly diving into obscure statistics

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